CX is king The first experience with a brand can be a make-it-or-break-it moment. Great hotels know that if you can make a person feel…
Beka Johnson
Beka is a SaaS marketing director working in the faith sector. In her free time, you can find her gardening, crafting, reading, traveling, throwing dinner parties, writing, playing board games, watching films, building LEGO cities, and/or drinking fancy bourbon cocktails.
People Management | Working Yourself Out of a Job
People over rep I’m not a parent, but I did teach junior high for eight years, and I’ve been a manager of people now for…
No (Wo)Man | Why Career Executives are Bad News
Selfish drives and echo chambers I’m not a company man. And I’m not just saying that because I’m a woman. I’m not just saying that…
Personality | Toxic, Narcissistic, Human
We all got dirt I don’t know about you, but I’m tired of reading articles about what successful people do and don’t do, how to…
Film | Best of 2019
It’s been a fun year in film, and while I haven’t seen everything I would have liked to see just yet, I figured it’s time…
Shots Fired | Marketing-Themed Cocktails
In my previous role, I liked to put together my own special marketing cocktail recipes to kick off our monthly meeting updates. Today, as I…
Brutal Facts | The Water’s Fine
At Pushpay, we had a phrase that went like this: “Confront the brutal facts, whatever they may be.” And, candidly, we really tried to do…
Fin | New Beginnings
Some moments feel like they’re moving in slow motion, and last Thursday around 1 pm was definitely one of those moments.
Failure | If I Could Do It Over Again
And most of the time it feels like the safest conversations are the shallow ones. But I don’t want to live in a world where our only conversational refuge is chit-chat about the weather.
Adultish | When I Grow Up
When I grow up, I’ll have it all together. I’ll wake up every day at five am and never hit the snooze button.
Conspiracy | Holiday Flexes
Finally, I’ll just say this. The book is really a commentary, too, on how power works in our day and age. Who has it? Who thinks they have it? What does power really look like?
Self Betrayal | Friendship Gone Wrong
There’s something jarring about a person betraying his brand and stubbornly sitting in that broken promise like it’s who he’s been along. It’s an act of self-betrayal before it’s an act of any other sort of betrayal.
Best Meal | Eyes, Ears, Nose, and Tongue
“Every real thing is a joy, if only you have eyes and ears to relish it, a nose and tongue to taste it.” ―Robert Farrar Capon, The…
Furniture | A Better You in You
There’s a piece of furniture in my family that’s almost become sort of a character in our stories. It’s terrified little girls and beat up little boys. I don’t know if it’s got a heart, but it’s definitely got soul…
Eternity | Changing Seasons
When I think of seasons, I think of Cummings and the inevitable, ordinary passing of days. And it reminds me that I’m just a human like other humans (down they forgot as up they grew). I was born, and one day I’ll die.
The Oscars | Consequences of Art
The gossip columnists and film critics. Late-night TV. Someone always trying to dig into their private world or snap a photo. It just isn’t fair, really.
Inbound | Why I Heart It
By giving control back to the people, we allow them to control their own level of engagement with us. That puts the burden back on us to produce truly excellent content…
Brand | Stop Caring What Everyone Thinks
Great brands focus on the people who are just head over heals in love with them. The fanatics. The crazies.
Employee Loyalty | 4 Non-Negotiables
I recently read a quote from Yahoo’s Marissa Mayer in which she said, “Burnout is about resentment.” This thought has been on my mind now for a few days, and I think there’s something to it.
Management | Strengths and Weaknesses
As a former teacher, I know we don’t all learn the same way. I know we don’t all care about the same things, and we don’t all have the same strengths or the same weakness…