marketing themed cocktails

Shots Fired | Marketing-Themed Cocktails

In my previous role, I liked to put together my own special marketing cocktail recipes to kick off our monthly meeting updates. Today, as I was going through some old photos, I found these five recipes and thought I’d share. Drink responsibly.

Persona Colada

  • 3 pain points (the worst you can find)
  • 1 part goals
  • 1 part dreams
  • 1 dash bio
  • 1 dash role
  • Strain the pulp
  • Blend with demographic and behavioral data
  • Garnish with love
  • Serve with tasty, personalized content

Strunk & White Russian

  • 1-3 concise paragraphs written in the active voice
  • Oxford commas as required
  • Shake vigorously
  • Strain needless words
  • Garnish with parallelism and an air of pretension

Death (at 4:55) in the Afternoon

  • 1 part absinthe
  • 4 parts Champagne
  • Muddle with 5 meetings and 22 tasks
  • Strain
  • Garnish with a frantic slack in #emergency-emails

Adios MT

  • 1 part gated content
  • 2 parts Marketo blues
  • 1 part landing page
  • 1 dash of nurture
  • 2 drips of email
  • Autoresponder to taste
  • Garnish with David yelling “Mother Trucker!” from across the room

Marketo Sour

  • Think about Marketo
  • Eat a handful of Sour Patch Kids
  • Take a shot of bourbon
More Stories
best of 2019
Film | Best of 2019