The idea The weekend before COVID-19 officially hit us in Washington and I decided to hunker down, I visited my old college roommate and her…
Tagged marketing
Delight | Fueling the Flywheel
CX is king The first experience with a brand can be a make-it-or-break-it moment. Great hotels know that if you can make a person feel…
Shots Fired | Marketing-Themed Cocktails
In my previous role, I liked to put together my own special marketing cocktail recipes to kick off our monthly meeting updates. Today, as I…
Brand | Stop Caring What Everyone Thinks
Great brands focus on the people who are just head over heals in love with them. The fanatics. The crazies.