Hi, I'm Beka—Professional Nerd & Strategist

writer. marketer. anglican. dabbler. cinephile. gardener. wanderluster. entj. challenger. lego enthusiast. pioneer. boardgamer. wannabe water sommelier. daughter. sister. aunt. boss. employee. friend.
Kirkland, WA

15+ years of marketing strategy.

A lifetime of nerdiness.

Expertise (with a side of SaaS)

I'm a full lifecycle marketing strategist with a bent toward startups and transitioning/growing companies. I thrive in fast-paced communities with a lot of freedom and flexibility, and I love helping creative, world-changing ideas get off the ground.
  • B2C & B2B SaaS
  • Inbound marketing
  • Lifecycle marketing
  • Customer journey
  • Search optimization
  • Faith tech
Connect on LinkedIn

Content marketing

From lead magnets to nurtures, from onboarding to delight, I get real giddy about crafting the perfect customer journey.

Leadership development

Employees are at their best when they have vision, community, and healthy work-life balance. I’m all about building healthy teams.

Strategic planning

I love figuring out how we’re going to get from here to there, from big picture down to practical execution and reporting.

Operational efficiency

Inefficiencies are wasteful and frustrating. I build streamlined, elegant, durable systems that scale well.

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States

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Countries

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Lego Sets

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Cats

From flowers to fintech and everything in between

I was a junior high teacher for eight years before I thought to pursue marketing. And in many ways, I'm still in the education business—now I just educate at scale. I've done freelance consulting, spent a few years at an agency, and have been part of two amazing in-house teams. While I've enjoyed working across a variety of industries, I've definitely found my home in faith tech over the last 10 years.

Portfolio

Just a few of the brands I've worked with over the years