In my previous role, I liked to put together my own special marketing cocktail recipes to kick off our monthly meeting updates. Today, as I was going through some old photos, I found these five recipes and thought I’d share. Drink responsibly.
Persona Colada
- 3 pain points (the worst you can find)
- 1 part goals
- 1 part dreams
- 1 dash bio
- 1 dash role
- Strain the pulp
- Blend with demographic and behavioral data
- Garnish with love
- Serve with tasty, personalized content
Strunk & White Russian
- 1-3 concise paragraphs written in the active voice
- Oxford commas as required
- Shake vigorously
- Strain needless words
- Garnish with parallelism and an air of pretension
Death (at 4:55) in the Afternoon
- 1 part absinthe
- 4 parts Champagne
- Muddle with 5 meetings and 22 tasks
- Strain
- Garnish with a frantic slack in #emergency-emails
Adios MT
- 1 part gated content
- 2 parts Marketo blues
- 1 part landing page
- 1 dash of nurture
- 2 drips of email
- Autoresponder to taste
- Garnish with David yelling “Mother Trucker!” from across the room
Marketo Sour
- Think about Marketo
- Eat a handful of Sour Patch Kids
- Take a shot of bourbon